Inside the Rings
Turn Olympic Proximity Into
Measurable Organizational Value
The 2034 Winter Olympic and Paralympic Games will create opportunities for cities, universities, businesses, and community organizations across Utah. The organizations that benefit most won’t be the ones closest to the venues. They’ll be the ones that prepare early, align strategically, and execute with purpose.
Inside the Rings helps organizations identify their Olympic pathway, build a practical strategy, and create lasting value before, during, and after the Games.
Most Organizations Know the Olympics Are Coming.
Few Know What To Do About It.
The question isn’t whether the Olympics will impact your organization.
The question is whether you’ll be prepared to benefit from the opportunities they create.
Many organizations are asking:
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What role should we play?
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What opportunities are realistic for us?
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How do we participate without becoming an Olympic sponsor?
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How do we create value that lasts beyond 2034?
Inside the Rings helps answer those questions through a structured Olympic preparation process.
Every Engagement Answers Three Questions
What Role Should We Play?
Identify where your
organization fits within the
Olympic ecosystem.
What Opportunities Should We Pursue?
Prioritize the opportunities
most aligned with your mission,
resources, and goals.
What Lasting Value Can We Create?
Build strategies that continue generating value long after the
Closing Ceremony.
Choose Your
Olympic Pathway
Cities & Counties
Community engagement, youth training camps, cultural programming, volunteer programs, tourism activation, and legacy initiatives.
Educational Institutions
Student opportunities, research initiatives, workforce development, training camp hosting, and Olympic legacy programs.
Businesses & Organizations
Procurement readiness, brand activation, partnerships, workforce engagement, and community impact strategies.
Olympic Preparation Services
Every organization starts in a different place. Our services are designed to meet you where you are and provide the right level of support.
🥉 Olympic Participation
Best For
Organizations exploring Olympic opportunities and seeking a practical starting point.
Includes
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Participation pathway assessment
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Readiness evaluation
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Action planning framework
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Strategy session
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Q&A review
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30-day support
Total Investment: $10,000
🥈 Guided Olympic Journey
Best For
Organizations that have identified an opportunity and need a customized roadmap.
Includes
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Tailored strategy roadmap
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Working sessions
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Stakeholder alignment
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Activation recommendations
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Implementation guidance
Total Investment: $25,000
🥇 Strategic Advisory
Best For
Organizations pursuing significant Olympic opportunities that require long-term planning and execution support.
Includes
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Discovery and assessment
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Strategic planning
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Coalition building
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Executive advisory
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Implementation support
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Legacy measurement framework
Investment: Starting at $50,000
(Most engagements range from $75,000–$150,000+)
Additional Services
The Window Is Already Opening
The Games create the moment. Preparation creates the value.
Procurement pathways, partnerships, workforce initiatives, community programs, and activation opportunities begin years before the Opening Ceremony.
Organizations that wait until 2032 to begin planning won’t be competing for the best opportunities in 2034.
The strongest outcomes consistently come from organizations that start early, build strategically, and engage over time.
Learn Why Early Preparation Matters
