Inside the Rings
Find Your Olympic Pathway.
Build the Strategy. Prove the Impact.
The Olympics create opportunities for organizations long before the Opening Ceremony. Inside the Rings helps cities, educational institutions, businesses, and community organizations identify where they fit, prioritize where to focus, and build a strategy that creates measurable value before, during, and after the Games.
The Olympic Opportunity Is Bigger Than Sponsorship
Most organizations assume Olympic participation means becoming an official sponsor.
In reality, organizations create value through many different pathways:
​
-
Procurement and supplier opportunities
-
Workforce and career development
-
Training camp hosting
-
Community engagement
-
Cultural programming
-
Tourism and destination activation
-
Research and education initiatives
-
Volunteer programs
-
Legacy and impact projects
-
​
The question is not whether opportunities exist.
​
The question is which opportunities align with your mission, capabilities, and goals.
Step 1
Define Your Role
Determine how your organization fits within the Olympic ecosystem and identify the participation pathways most relevant to your goals.
Step 3
Create Lasting Value
Implement initiatives that generate measurable organizational outcomes and continue delivering benefits long after the Games conclude.
Step 2
Build Your Strategy
Develop a practical roadmap that aligns opportunities with your resources, stakeholders, and timeline.
Olympic Consulting Packages
Every organization starts from a different place. Our engagements are designed to provide the right level of guidance based on your goals, timeline, and readiness.
TM
Olympic Participation framework
From Uncertainty to Action
Built for organizations that know the Olympics matter but aren’t sure where to begin.
Best For
-
Cities exploring Olympic opportunities
-
Universities beginning Olympic planning
-
Chambers of commerce and economic development groups
-
Businesses seeking Olympic relevance
What You Receive
-
Olympic readiness assessment
-
Participation pathway analysis
-
Strategic activation framework
-
Initial action plan
-
Strategy kickoff session
-
Review and Q&A session
-
30 days of advisory support
Investment: $10,000
GUIDED OLYMPIC JOURNEY
TM
From Strategy to Aligned Action
​
Built for organizations that have identified opportunities and need a customized roadmap.
​
Best For
-
Organizations aligning leadership around Olympic initiatives
-
Communities building participation programs
-
Universities developing Olympic strategies
-
Businesses pursuing supplier, partnership, or activation opportunities
What You Receive
-
Tailored Olympic roadmap
-
Stakeholder alignment guidance
-
2–4 facilitated working sessions
-
Customized opportunity recommendations
-
Implementation framework
-
Optional leadership presentation
-
60 days of advisory support
​
Investment: $25,000
STRATEGIC ADVISORY ENGAGEMENT
TM
Comprehensive Strategy. Coordinated Execution. Lasting Legacy.
​
Built for organizations making significant Olympic investments and requiring ongoing strategic support.
​
Best For
-
Major cities and counties
-
Universities and higher education systems
-
Economic development organizations
-
Regional coalitions
-
Large employers and destination organizations
What You Receive
-
Discovery and organizational assessment
-
Strategic advisory partnership
-
Multi-year Olympic roadmap
-
Stakeholder and coalition development
-
Executive advisory access
-
Program design and activation support
-
Measurement framework and legacy dashboard
​
Investment: Starting at $50,000
(Most engagements range from $75,000-$150,000+)
Who We Help
Cities & Counties
Inside the Rings helps communities prepare for participation, public engagement, training camps, volunteer programs, and legacy initiatives.
Education
Inside the Rings helps universities and schools leverage the Olympic moment through research, workforce development, student engagement, and community partnerships.
Businesses
Inside the Rings helps organizations identify procurement opportunities, strengthen community impact, engage employees, and build strategic Olympic positioning.
Why Organizations Engage Early
The Games Create the Moment. Preparation Creates the Value.
Research consistently shows that organizations benefit most when they engage early, build long-term strategies, and align Olympic participation with broader organizational goals. Organizations that wait until the final years before the Games often find themselves competing for fewer opportunities and reacting rather than leading.
Early Positioning
Early Positioning
Build awareness, partnerships, and organizational readiness.
Stronger Opportunities
Access procurement, activation, and partnership pathways earlier.
Lasting Impact
Create benefits that extend beyond 2034.
Not Ready for Consulting?
Let’s Explore What’s Possible
Every organization’s Olympic journey is different.
The first step is understanding where your organization fits and what opportunities make the most sense for your goals.