Inside the Rings
Turning Olympic Proximity Into
Business Opportunity
The 2034 Winter Olympic and Paralympic Games will create one of the largest economic and community opportunities in Utah’s modern history.
For businesses and organizations, the opportunity extends far beyond sponsorship.
Organizations across Utah are exploring how the Olympic moment can support workforce development, community engagement, brand visibility, partnerships, economic growth, and long-term strategic objectives.
The challenge is determining where to focus and how to create meaningful value
Why Business Leaders Are Paying Attention
The Olympic Games create a unique environment where organizations can strengthen relationships, engage employees, support communities, elevate visibility, and align with a moment that captures global attention.
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Business leaders are beginning to ask:
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What opportunities could the Olympics create for our organization?
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How can we participate without becoming an official sponsor?
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Are there procurement, partnership, or community engagement opportunities we should be considering?
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How do we position ourselves for the road to 2034?
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What role should we play in supporting our community and workforce?
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How do we create value that lasts beyond the Games?
The organizations that benefit most are often those that begin asking these questions early.
Common Areas of Interest
The right opportunities depend on your organization’s objectives, resources, industry, and strategic priorities.
Every organization is different, but many are exploring opportunities related to:
Business Growth & Market Positioning
Strengthening visibility, relationships, and long-term strategic positioning.
Community Engagement
Creating meaningful connections with employees, customers, and communities.
Partnership Development
Exploring collaborations with public, private, nonprofit, educational, and sports organizations.
Workforce Development
Preparing employees and future talent for emerging opportunities tied to the Olympic ecosystem.
Customer & Stakeholder Engagement
Using the Olympic moment to strengthen relationships and create memorable experiences.
Legacy & Impact Initiatives
Aligning Olympic participation with broader organizational goals and long-term impact.
Who We Work With
nside the Rings works with organizations across a wide range of industries, including:
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Private businesses
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Corporate leadership teams
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Healthcare systems
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Financial institutions
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Technology companies
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Manufacturers
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Hospitality and tourism organizations
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Chambers of Commerce
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Economic development organizations
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Nonprofit organizations
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Industry associations
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Community foundations
The Olympic opportunity looks different for every organization.
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Some are exploring community impact.
Others are evaluating workforce initiatives, partnerships, visibility opportunities, or long-term strategic positioning.
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Inside the Rings helps organizations:
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Understand the Olympic landscape
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Explore relevant opportunities
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Evaluate organizational readiness
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Align leadership and stakeholders
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Identify practical areas of focus
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Connect Olympic preparation to business objectives
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Develop a strategy aligned with organizational goals
Our role is not to force organizations into a predefined model.
Our role is to help leaders determine where the Olympic opportunity intersects with their mission, objectives, and long-term vision.
How We Help
The Olympic opportunity looks different for every organization.
​
Some are exploring community impact.
Others are evaluating workforce initiatives, partnerships, visibility opportunities, or long-term strategic positioning.
​
Inside the Rings helps organizations:
-
Understand the Olympic landscape
-
Explore relevant opportunities
-
Evaluate organizational readiness
-
Align leadership and stakeholders
-
Identify practical areas of focus
-
Connect Olympic preparation to business objectives
-
Develop a strategy aligned with organizational goals
Our role is not to force organizations into a predefined model.
​
Our role is to help leaders determine where the Olympic opportunity intersects with their mission, objectives, and long-term vision.
Why Start Now?
Business opportunities tied to the Olympic ecosystem do not begin in 2034.
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Relationships, partnerships, planning efforts, workforce initiatives, community programs, and organizational positioning all develop years before the Opening Ceremony.
The Games create the moment.
Preparation creates the value.
Organizations that begin early are better positioned to identify opportunities, build relationships, and align Olympic participation with broader business objectives.
