top of page
Inside the Rings
Los Angeles 2028 Olympics Sparks City-Wide Anticipation
The Hollywood sign gleams in the morning light, overlooking a city buzzing with Olympic dreams. Los Angeles stands on the precipice of making history — becoming just the third city ever to host the Summer Olympics three times. A Legacy 96 Years in the Making Athletes parade during the opening ceremony of the 1984 Los Angeles Olympics, the last time the city hosted the Summer Games. Los Angeles first welcomed the world in 1932, transforming from a growing West Coast metropolis
insidetherings
Apr 92 min read
The Look of LA28 Games: What Los Angeles Wants the World to Feel in 2028
LA28’s new Look of the Games is more than branding—it’s a statement about Los Angeles, identity, and how a host city wants the world to experience the 2028 Olympic and Paralympic Games.
insidetherings
Mar 235 min read
bottom of page