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Inside the Rings



Olympic NGBs are in Crisis: The $120M Problem and Sponsor Solutions
A new analysis reveals a structural funding collapse threatening American athletic development.
insidetherings
4 days ago0 min read


Los Angeles 2028 Olympics Sparks City-Wide Anticipation
The Hollywood sign gleams in the morning light, overlooking a city buzzing with Olympic dreams. Los Angeles stands on the precipice of making history — becoming just the third city ever to host the Summer Olympics three times. A Legacy 96 Years in the Making Athletes parade during the opening ceremony of the 1984 Los Angeles Olympics, the last time the city hosted the Summer Games. Los Angeles first welcomed the world in 1932, transforming from a growing West Coast metropolis
insidetherings
Apr 92 min read


The Look of LA28 Games: What Los Angeles Wants the World to Feel in 2028
LA28’s new Look of the Games is more than branding—it’s a statement about Los Angeles, identity, and how a host city wants the world to experience the 2028 Olympic and Paralympic Games.
insidetherings
Mar 235 min read


The Olympic Legacy: How London Transformed Through Three Historic Games
From Edwardian grandeur to postwar grit to multicultural celebration, the 1908, 1948, and 2012 Olympic Games in London didn’t just happen in the city; they transformed it—and in turn, helped reshape the Olympic Movement.
insidetherings
Sep 1, 20254 min read


What Are the Olympic Values? Exploring Sport Diplomacy and Global Unity
Every two years, the world gathers in shared anticipation, watching athletes from nearly every nation compete not only for medals but for...
insidetherings
Aug 25, 20254 min read


Breaking Barriers: Kirsty Coventry Becomes the First Female and African IOC President
Welcoming the new International Olympic Committee president Kirsty Coventry.
insidetherings
Aug 19, 20254 min read


Jesse Owens in Berlin: Triumph, Friendship, and the Legacy of Olympic Spirit
How Jesse Owens shaped the Berlin Games.
insidetherings
Aug 12, 20254 min read


Torchbearer’s Tale: Spyridon Louis and the Spirit of a Nation
Spyridon Louis – The Water Carrier Who Ran Into Legend The First Olympic Marathon Winner Spyridon Louis. Athens, 1896. Photo Credit:...
insidetherings
Jun 5, 20253 min read


On Your Mark: Exploring Olympic Stories & Spirit | Inside the Rings Blog
The Paris Olympic Rings Welcome to my corner of the Olympic world. For as long as I can remember, I’ve been captivated by the Olympic...
insidetherings
May 27, 20252 min read
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