Olympic perspective
Through Inside the Rings, Hawkins studies and discusses the people, institutions and ideas that shape the Olympic movement—on the podcast and in conversations across the field.
About Inside the Rings
Independent Perspective. Real-World Experience.
Inside the Rings is led by Jon Hawkins: a strategist, communicator and builder who helps organizations make sense of the Olympic opportunity in terms of the work they actually need to do.
Founder. Strategist. Communicator. Builder.
Hawkins founded Inside the Rings to help Utah organizations turn a major moment into useful, lasting work. His background spans public relations, technology, business leadership and public service—experience that keeps the conversation connected to people, priorities and execution.
Why this work
Hawkins sees the Games as a catalyst, not the finish line.
As Utah prepares for 2034, Hawkins’ question is straightforward: what will businesses, cities, universities and communities do with the years before the Games?
Business experience
His career in public relations, technology and business leadership brings a practical test to every conversation: will this work inside a real organization, with real constraints and competing priorities?
Community-minded judgment
Hawkins brings a long-term view of the places and people affected by major events. The goal is not attention for its own sake, but value that makes a real contribution.
What he brings to the room
Useful context. Honest questions. A clear point of view.
Hawkins does not sell access or promise an outcome. He helps leaders understand the landscape, name the decision in front of them and decide what is worth their time, attention and investment.
01What are we really trying to accomplish?
02Where do we have a credible role?
03What should we build before 2034?
04What is not worth pursuing?
A direct conversation
If this is your moment, let’s talk about what comes next.
Inside the Rings is for leaders who want to think early and act with purpose. An Opportunity Call is a chance to discuss your situation plainly and determine whether there is useful work to do together.
Schedule an Opportunity Call →