The Olympics Are Not the Opportunity.
What You Do Around Them Is.
The Olympic Games bring global attention to host communities and the organizations connected to them. Inside the Rings helps businesses, local governments, and educational institutions decide where that attention can serve their goals.
The Games will come and go. Your decisions will last.
Participation alone is not a strategy. The question is which opportunities are worth your time, budget, and leadership attention. We help you answer that question before you commit.
Different organizations.
A shared opportunity.
A business, a city, and a university face different decisions. We start with what each organization needs to accomplish.
Businesses
Assess where the Games could support growth, partnerships, workforce priorities, or brand goals, and where they would not.
Cities & Counties
Identify practical opportunities in economic development, visitor planning, community programs, and regional coordination.
Education
Explore student experiences, research, workforce development, and institutional partnerships.
Know where to focus.
Know what comes next.
We assess opportunities against your priorities, resources, and timeline. Then we help leadership decide what to pursue, what to prepare for, and what to leave alone.
Start with your objectives and constraints.
Identify the opportunities worth attention.
Decide what to act on, prepare for, or monitor.
Turn direction into a practical roadmap.
A defined 30-day engagement for leaders who need to decide where their organization should focus and when to act.
30-Day Strategic
Positioning Sprint
Over 30 days, we review your objectives, gather stakeholder input, assess opportunities, and work with your leadership team on a recommended position. You receive a prioritized opportunity assessment and an initial roadmap.
Discuss the 30-Day Sprint →This first conversation helps us determine whether the Sprint fits the decision you need to make.
Olympic insight.
Real-world judgment.
Founder Jon Hawkins brings experience in Utah Olympic planning, public leadership, and work with sports and business organizations. He helps clients navigate the decisions that come before participation.
Inside the Rings provides independent advice. We work for your organization, not an organizing committee or sponsorship sales program.
Ideas for what
comes next.
Analysis of Utah 2034 planning, organizational decisions, and opportunities that deserve a closer look.
What could the Olympic opportunity mean for your organization?
Tell us what your organization is considering. We will discuss the decision in front of you and whether an advisory engagement would be useful.
Request an Olympic Opportunity Call →