Inside the Rings
Creating Olympic Strategy, Story, and Lasting Impact with Jon Hawkins
Turn the Olympic Opportunity Into Lasting Impact
Inside the Rings helps universities, cities, sport organizations, and brands use the Olympic Games as a catalyst to drive strategy, elevate their position, and create lasting legacy beyond the closing ceremony.
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Our experience spans Olympic governance, advisory, and execution. From leadership roles with the Utah Sports Commission and Utah Olympic Legacy Foundation to supporting Utah’s successful 2034 Winter Games bid and serving on the Steering Committee for the Utah 2034 Olympic Organizing Committee, we bring direct, firsthand insight into how the Olympic ecosystem actually works.
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Combined with experience advising global sports, media, and brand organizations, we help clients move from interest in the Olympic Games to clear strategy, aligned stakeholders, and measurable long-term outcomes.
Trusted by Organizations Across Sport, Media, and Global Brands
Our work and experience spans some of the most respected organizations in sport and global media.
The Olympics Are Not the Opportunity.
What You Do Around Them Is.
Most organizations treat the Olympics as a moment. The best use them as a multiplier for long-term impact.
We help organizations translate Olympic visibility into real outcomes: stronger positioning, deeper audience engagement, and measurable long-term impact.
Our approach combines strategy, storytelling, and execution to move organizations from participation to sustained competitive advantage.
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How do you turn Olympic participation into something that actually lasts?
How We Help Organizations Succeed Around the Olympics
​Messaging & Communications
We turn Olympic involvement into powerful narratives that resonate with audiences, partners, and key stakeholders.
We turn Olympic involvement into powerful narratives that resonate with audiences, partners, and key stakeholders.
Strategy & Legacy Planning
We help organizations define their role in the Olympic ecosystem and build a clear, actionable path to long-term impact.
Activation & Execution
We help organizations activate their Olympic strategy through coordinated execution, partnerships, and measurable outcomes.
About
Built at the Intersection of Sport, Strategy, and Leadership
Jon Hawkins is the Founder and Principal Consultant of Inside the Rings, where he helps organizations use the Olympic Games as a catalyst for strategy, alignment, and lasting impact.
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With experience across Olympic governance, global sport organizations, and major brands, Jon brings a unique perspective on how to translate Olympic opportunity into meaningful, measurable outcomes.
